Excitement Awaits in Every Order! Explore
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About Toys"R"Us and our Beliefs - 'Play. Imagine. Explore'

As we grow up, it can be easy to forget why we are buying toys. Whether it’s for a kid’s birthday, or for a new arrival, we can forget the magic that they can bring, instead focusing on ticking a box of ‘I need something to give them’. But toys are magical. Whether a little one is pretending to fly a rocket into outer space, building dream towers with bricks, creating a fashion show or racing on their bike, a child’s experience of toys can be very different to how we, as adults, would see them.

But as a grown-up, if we asked you what you wanted from a toy and babycare store, what would you say? Would you say that you wanted the best prices and the best brands? Would you say you wanted to buy from a company you recognise and trust? Would you say you wanted an incredible choice of the very best products available, in stock and ready to be reliably delivered to your door?

Well at Toys ‘R’ Us and Babies ‘R’ Us we believe that delivering magic should be at the heart of everything we do, so you and your loved ones can create incredible memories together.

Our Vision and Beliefs

At Toys ‘R’ Us and Babies ‘R’ Us, our vision is to work together with parents and families to build a relationship that you can trust and provide you with the products you want, at the best prices, and with outstanding customer support.

Whether you’re just starting out on your parenting journey with a new arrival, your little ones are growing up fast, or you’re buying for a loved one, we’ll be there to offer support, guidance, and a sprinkling of fun and magic through every step of your adventure. Our mission is to encourage kids of all ages to engage with as many forms of play as we possibly can because we believe that play has the power to change lives and build magical memories that will last a lifetime.

Our Range

We ensure that we have great relationships with the best manufacturers in the World, so we can bring you an outstanding selection of items. Whether you’re looking for environmentally friendly products, toys that promote inclusivity and represent diversity or the hottest new toys that your little ones say they just can’t possibly live without, we aim to bring you the best range we can – after all, Toys ‘R’ Us is a magical place!

As a new or expectant parent, our Babies ‘R’ Us range offers the best well-known brands so you can feel confident that your precious little one is also our top priority. But we don’t only offer well-known brands, we also offer an incredible range of carefully chosen products from new and upcoming companies that have your baby’s health and happiness at the centre of their beliefs.

Our Buying Team keep magic at the heart of all their product choices, so you can be confident that you’ll be spreading that magic, whatever you choose.

Let’s Go!

So, you’ve heard all about us, what we stand for and who we are, so why not sit back, put your feet up and have a browse through our website? We can’t wait to support you as we grow and develop together over the coming weeks, months, and years.