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Privacy Policy and Cookies

Cookie Information

At Toys R Us we are committed to protecting your privacy and we comply with the data protection laws applicable to the UK. This Privacy Policy outlines how your personal information is treated and forms part of our Terms and Conditions. (We may occasionally modify our Privacy Policy; when this happens we will notify you via our terms and conditions page.)

What information do we collect?

When you order we need to know your name, e-mail address, delivery address, credit/debit card number and expiry date. This allows us to process and fulfil your order and notify you of your order status. We also ask you for your telephone number(s) so that we can contact you easily if required. Additionally, we request that you confirm your date of birth, enabling us to control the sale of age restricted items, such as video games, through our website.

How do we use your information?

Any personal data relating to you will be used and recorded by us in accordance with current data protection legislation and this Privacy Policy. We use the information collected from you to process orders and to provide a more personalised shopping experience. We may use your personal information to communicate with you, for record keeping purposes, and in aggregate (and therefore anonymously) for market research purposes, to track activity on our site, to publish trends and/or to improve usefulness and content.
We may use other companies to provide services on our behalf, including packaging, mailing and delivering purchases, answering customers questions' about products or services, sending postal mail and e-mails, analysing data and processing credit card payments. We will only provide those companies the information they need to deliver the service and they are prohibited from using that information for any other purpose.
We do not sell, trade or rent your personal information to others unless you have consented to us making your name and address available to carefully vetted companies.

In addition...

We would also like to send you offers for goods or services from our company or others from time to time which we think you may find of interest. If you do not wish to receive this information, do not tick the opt-in box on our checkout page before submitting your order.


Cookies are small text files that a web site transfers to a site visitor's hard disk or browser for added functionality, or for tracking web site usage. We do not use cookies to gather personal information such as a person's name, e-mail address, telephone number or credit card details. Cookies are not exchanged with any third party websites or external data suppliers. Any information gathered by the use of cookies is compiled on an aggregate, anonymous basis.
In order to measure the effectiveness of our on-line presence, Toys "R" Us may use cookies to identify repeat visitors to our site and to determine the path visitors take on our site, allowing us to make the site more user-friendly. By using our website, you accept that the following cookies may be used:

First party cookies

Cookie name How long is it stored? What does it do? What will happen if blocked?
TruSoftLogin 12 months Allows us to recognise you when you next visit and makes it possible to repopulate the basket with products you have previously added. You will not be recognised on the site and items previously added to your basket will not be repopulated until you log in.
TruCart Until the end of the session Improves performance in the basket. Performance issues & disruptions may be experienced in the basket.
JSessionID Until the end of the session Used to identify your shopping basket contents and login status. Also used as a method to stick the your browser to a particular server. Sections of the site which rely on being logged in will not work. It may not be possible to complete the ordering process if this cookie is blocked.
NSC_wtws-201-* Until the end of the session Used to stick your browser to a particular server and keep it there for the duration of the visit. Login and basket functionality may not work.

Third party cookies

Cookie name How long is it stored? What does it do? What will happen if blocked?
uniqueID_clogin, cmTPSet, cmRS Until the end of the session Allows tracking of visitor behaviour through our site, for internal purposes to help us provide a better user experience. Information supplied by this cookie helps us to understand how our customers use the site so that we can improve how we present information to you.

Overtime, you may experience degraded service if this cookie is blocked.
CoreID6 15 years from time of visit
__atuvc, di, dt, psc, uid 2 years from time of visit Used to facilitate the 'Add This' content sharing feature. Includes the ability to share product or search information to Facebook, Twitter or via email. The 'Add This' functionality will not work in some cases.
camp_freq_p1,io_freq_p1, subID, uid 1 year from creation time Used to serve, measure and optimise targeted adverts. Adverts distributed by third parties will not be customised. 

More information on these cookies and how you can manage your cookie preferences can be found by clicking the Ad Choices Icon in the top right hand corner of all advertising messages carried on our sites.
JEB2, CfP, __utmb 2 years from time of visit
bx, liday1, ih 3 years from time of visit

Use of cookies is an industry standard and many web sites use them. If you do not wish to receive cookies, or want to be notified of when they are placed, you can set your web browser to do so, if your browser so permits. Please note that by disabling future cookies or deleting current ones may restrict your access to certain areas or features of our site and you will not be able to set up an account or re-open an existing one.
Most browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit ( is not responsible for the content of external websites. This link will open a new window).
Toys R Us only keeps cookies for the duration of your visit to our website, except where you save your login details. These details are saved to a permanent cookie so you may purchase from the site or re-visit it without having to go through the login procedure.
Your statutory customer rights are not affected.
Updated 06/01/2015